If you thought, a random visit to a bookshop or your nearby grocery didn’t affect your carefully curated virtual life, you are gravely mistaken!
You are consistently walking in and out of the digital space while you are paying your bills, queuing your library books, or even when you are feeding your dog… you ARE searching for his perfect diet through a dietician, and he might be consulting the internet for the same, right?
Starting from photos and idle comments to sensitive financial information – it’s a digital invasion out there!
I lately took a new SIM connection when I switched cities. It turned out to be a recycled number. Last day, I found out that the previous user of my mobile number has his LPG connections, IRCTC reservations, Library Cards, Bank Accounts – all registered to it. While it is a painstaking process for me to skim through all those useless message threads, I realised how dangerous a situation it is for the other person who doesn’t even know that an anonymous recipient is open to prying on his personal life.
This is the power of virtual space. Miracle and mayhem are two sides of the same coin. Social circles, though important, constitute just a very small part of the otherwise grand scheme of things. Those who still treat the real and virtual worlds separately are living in a fool’s paradise.
The same is to speak for media. In the age of communication, we are both providers and consumers of media feeds. Think about the photos you alone have uploaded on Facebook, and how many times you update your Twitter status every day. Accumulating over billions of digital users, the common people are the source of all information necessary to construct customer trend surveys across all sectors.
With a couple of computers and the right software, you can become your own analyst, constitute your own business and thrive. Rock the market and establish a new trend today, with me.
