B2B Content Distribution Strategies

The current B2B Marketing Landscape is bustling with noise. There are more products than ever before, more competitors than ever before, and more content is being shared on more and more platforms than ever before. While content still is the king, proper distribution is its most trusted advisor to rule in 2020.

B2B Content Distribution
Original Deck Link: Saurav’s Content Distribution Strategies

The above strategies were based in the context of a post-COVID world where companies are moving ferociously into the digital space to survive. Created originally for a digital marketing agency – Milestone Inc., the illustrative deck provides a step-by-step methodology to distribute your content omnichannel while harnessing maximum impact.

Find potent answers to:

  • Content distribution – why now?
  • How to distribute a piece of content?
Content Distribution Circle
The Vicious Content Distribution Circle
  • How to map your audience personas?
  • How to run a successful content marketing audit?
  • Which channels to distribute your content to?
  • How do influencers fit this picture & why would they help you?
  • What kind of content should fuel your buyer journeys?
Micro Content Funnel
Micro Content to Fuel Buyer Journeys
  • How to track your content distribution efforts?
  • The final distribution checklist
  • Packaging your offerings for clients

Bonus:

  • Appendix – Intelligent Tools & Framework

 

B2B Content Distribution

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